Dexter Moscow
Mr
Yes, my name really is Dexter Moscow! I know it sounds made but it really is the name that’s on my birth certificate. It certainly would be a great stage name and although I’ve yet to realise my childhood dream to appear as a leading man on the silver screen, a considerable amount of my practical selling experience comes from my many years appearing in front of the camera on QVC The Shopping Channel selling £millions of products for major technology companies and other notable retailers. In addition to my onscreen appearances, for 16 years I worked behind the camera as their Chief Guest Trainer coaching and training guest presenters and celebrities to excel at the art of ‘selling on telly’. In effect selling to an invisible audience. This experience of, how to create a compelling selling proposition, informs my approach to sales coaching and communication in the corporate arena. I have also been an estate agent and my early career was in advertising working for an agency with Mafia connections. As a speaker I talk on several topics relating to communication, selling, influence and persuasion and present on TV, to corporates, at symposiums and at conferences. The same processes and frameworks I used when coaching others how to sell on TV are the same when we are seeking to get our message across. I have written a book on the subject called Stand Up and Sell that enables those who follow these tried and tested processes to be more effective in their sales and presenting activities. As a trained voice over I have also been the ‘voice of god’ at award functions. My claims to fame are having popcorn thrown at me by Julia Roberts in Notting Hill, being sworn at by Kate Winslet in Branner’s Hamlet and my life as a background artist. Also, various other anecdotes about my work with Nigella Lawson, Lulu, and others and what goes on behind the scenes at QVC. In addition, I recently published my book A Voyage Without My Father a self-help book dealing with grief. It charts my journey, over 7 decades, of how I dealt with the loss of my father when I was just 10, the impact of which affected me much later in my life. It offers insights for others to help them move from Grief to Growth to Gratitude. At that time children were not allowed on hospital wards and therefore was not able to see my father to say goodbye. A situation that so many families will experience because of the covid-19 pandemic. This connects with my work with Positive Intelligence. As a practitioner I guide my clients through a 6-week course so that they realise their peak performance and mental fitness both personally and professionally. This app-based programme allows us to turn down the volume on those negative voices in our heads and recognise them as not relevant tour growth.
INTRODUCTION
Work History
Managing Director
Dexter Moscow - Audience Dynamics (July 7, 2000 - Present)
In this, what I call, The ‘Televisual Age’ we are all Broadcasters presenting through a monitor (TV screen). It is essential therefore that you create presentation that are Engaging, Enlightening and Entertaining, yes entertaining. Currently the majority of networking activities are being carried out remotely via Zoom and the myriad of other online video conferencing facilities. This gives you the opportunity to get your products and services to a wider audience, in fact, a worldwide audience. Why then spend your precious time getting less than you deserve? Let me teach you what nobody else knows, the secrets of how to sell your products, services and yourselves through a screen. Why does nobody else know? Because they have never sold on TV. I sold £ millions of pounds worth of products for major brands on QVC The Shopping Channel and taught others to do the same. LET ME TEACH YOU.
Education
Publications
Stand Up and Sell (September 12, 2021)
In this book you'll discover how to effectively: prepare to present to an audience with relevance and knowledge; structure your presentation to gain maximum engagement and buy-in; create Content that will captivate, build credibility and establish trust; and deliver it with poise, assurance and impact. Dexter's passion is to help people maximise their precious time in pitching and presenting situations. To stand out from the crowd and clearly articulate their proposition and inspire others to buy what they're `selling'. It's not enough to be technically brilliant at what you do, now you have to be a Master Communicator. If the fear of making a fool of yourself prevents you from presenting to your executive, colleagues or potential customers, you're missing a golden opportunity. Stand Up and Sell takes you through business winning processes that Dexter has used to sell £millions worth of products on QVC The Shopping Channel and taught others to do the same.
A Voyage Without My Father (June 15, 2021)
A personal and social history of coping with parental loss spanning seven decades. When Dexter Moscow was 10 years old, his father passed away. Dexter was not allowed into the hospital to say goodbye. Dexter is seeking to help people who have experienced the death or loss of a parent when they were young. His mission is to highlight the ways it can adversely affect our entire lives when left unprocessed and offer strategies for overcoming its debilitating grip. Writing for men in particularly Dexter relates his personal experiences of growing up without the guiding hand of a loving parent. He explores the ways the trauma negatively impacted his life and relationships and shares the mechanisms he has used to put this ever-present spectre to rest. Why is Dexter writing for men in particular? Because men don't talk about such things.