Burcu Agma
Founder & Chief Insight Hunter | Startup Advisor | Executive of the Year by Microsoft | Ex-Publicis | Northwestern Alum | Speaker
Analytical and strategic thinker/consultant specialized in uncovering consumer needs behind digital interactions and converting that intent into revenue. Partners with CEOs, executives and entrepreneurs who are seeking to uncover hidden consumer insights to make smarter breakthroughs in the marketplace. Led digital brand strategy consulting projects for Fortune 500 brands across a variety of verticals like Verizon Wireless, Facebook, Hewlett-Packard, Hyatt and American Express. Speaker across key global conferences revealing groundbreaking insights about consumers and its impact on digital brands strategy. Awarded the “Executive of the Year” in North America by Microsoft Advertising in 2019. Experienced in brand strategy, performance-based digital marketing (SEM/SEO/Social/ASO), consumer insights, quantitative & qualitative research, creative optimization, competitive audits, behavioral data analysis and integrated media management. Speaking Engagements: • CES 2019, 2021 (Las Vegas, USA) • Adweek 2018, 2020 (New York, USA) • DMEXCO 2019, 2020 (Cologne, Germany) • Cannes Lions 2019 (Cannes, France) • Vivatech Conference 2018, 2019 (Paris, France) • Media Summit 2019 (Istanbul, Turkey) • Next20 2018 (London, UK) Key Consulting Engagements/Clients: Verizon Wireless (Telecom), Verizon Enterprise (Telecom/B2B), Facebook, Discover Credit Cards & Bank (Financial Services), Samsung (CE), Vonage (Telecom), Toyota (Auto), Kohl's (Retail), Hewlett-Packard (CE), Belk (Retail), DeVry University (Education), Microsoft (CE), Nutrish Pet Food (CPG), Hyatt (Travel), American Express (Financial Services), Kaiser Permanente (Healthcare), Meditopia (Mental Wellness), Virgin Media - GQ - Vogue - Star TV (Media & Entertainment)
INTRODUCTION
Work History
Founder & Chief Insight Hunter
BBA Strategic Brand Consulting (March 1, 2022 - Present)
Working directly with C-suite/Founders who want to make a smarter breakthrough in the marketplace. Adore digging the unknown, hunting deep-down insights converting consumer intent into revenue. Consulting in the following areas: brand & communications strategy, digital performance marketing, creative optimization, qualitative and quantitive research & insights, strategic ideation-innovation and B2B partnership strategy.
Head of Global Marketing & Strategy
Meditopia (February 1, 2021 - January 1, 2022)
Meditopia is providing mental wellbeing practices globally for 30M+ members across 12 languages and 100+ countries. • Responsible for scaling Meditopia globally across key markets such as Japan, Brazil, Russia, France, Italy, UK, Spain and Turkey through strategic & data-driven marketing • Leading a team of 18 including 4 groups under the umbrella of Marketing & Strategy; global country managers, social media leads, strategists and brand creative team. • Responsible of integrated cross-channel campaigns globally including 360 launches, key events and special celebrity partnerships • Leading agency partnerships globally to create ground-breaking campaigns • Leading B2B2C partnerships globally with partners like Nestle, Kimberly-Clark, Gympass
Vice President of Strategy - Planning & Insights
Performics - Publicis Groupe (December 1, 2017 - February 1, 2021)
• Global lead in creating the proprietary AI-based Intent Scoring Algorithm coding digital signals (search queries, social footprints) to measure consumer's psychological distance to purchase • Global lead of the Intent Lab research unit working in partnership with Northwestern University analyzing consumer intent. Recent projects include research in partnership with Microsoft and Google. • Responsible to scale Intent-Based Marketing strategic framework globally across the Publicis Groupe • Represents Performics and Publicis as a speaker at key global conferences: CES (Las Vegas, USA), Adweek (NY, USA), Cannes Lions (Cannes, France), Dmexco (Cologne, Germany), Vivatech Conference (Paris, France)
Education
MS in Integrated Marketing Communications
Northwestern University
2013 - 2014